Kickstarter puzzle

The Cryptex Hunt of 2019 had a magazine theme and featured various puzzles in the form of ads. Below is the contribution from PostCurious. You can solve this puzzle by itself or visit the Cryptex Hunt website for more information. This puzzle requires outside research, and hints can be found below the image.
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© 2019 PostCurious LLC

Hint 4

. The fingers relate to the rings in the circle in order of length, with the thumb being the innermost circle, followed by the pinky, index finger, ring finger, and middle finger.